Alan Stedman

In the second Saint Haven project with Gurner, we maintained our tradition of providing top-tier amenities like a bar/cafe, gym, treatment facilities, and baths. The design emphasized a clean, inviting, and moody ambiance. My main focus was on creating the baths and Path of Life, with later involvement in the arrival area and support for the bar/cafe.

As one of two 3D Art Directors, I worked closely with internal account services and architects to ensure precise execution and attention to detail in bringing the project to life.

Software: 3DS Max, Carona, Photoshop.

Construction of a new building at 388 Williams Street, Melbourne, encompassed the entire project. The scope included the development of the lobby, atrium, office space, winter garden, gym, pool, and ballroom.

As the 3D Art Director for this project, I collaborated closely with internal account services and architects to ensure accuracy and fidelity to the design. Working alongside another skilled 3D artist, we executed the project with precision and attention to detail.

Software: 3DS Max, Carona, Photoshop.

This animated content was intended for use on websites and display within the building. We incorporated materials from the entire construction process onto seemingly random objects. These objects move back and forth in space, forming a continuous looping animation.

This project is just one example of a series of four animations. Collaborating closely with our in-house design team, I transformed rough sketch concepts into immersive 3D environments. I handled the entire process, from modeling and texturing to lighting and animation, bringing each concept to life.

Software: 3DS Max, Carona, Photoshop, After Effects.

Biomiq, a skincare brand, exclusively collaborated with our company for the development of its website and social media presence. We were granted creative freedom to design and highlight their products according to our vision. Here are a few conceptual designs for their website and accompanying social media posts.

As part of a large ongoing project involving every team within our company, I spearheaded the 3D component, collaborating closely with the design team. We fostered a culture of continual evolution and innovation, bringing forth a myriad of concepts and ideas. Many of these concepts were utilized as social media posts. Discussions with the entire design team laid the groundwork for each concept, which I then brought to the 3D team for execution. Overseeing a team of three talented 3D artists, I delegated tasks and ensured the highest standards of quality and design were maintained. From modeling product elements such as satchets and bottles to handling lighting, texturing, and animation, I played a pivotal role in bringing these ideas to fruition.

Software: 3DS Max, Carona, Photoshop, After Effects

I worked on images for Gurners' primary wellness center located in Collingwood, Melbourne. The comprehensive wellness facility features a cafe, bar, change rooms, treatment rooms, meditation and yoga spaces, Pilates studios, high-intensity training (HIT) areas, spin studios, and a gym.

As a 3D Art Director for this project, 1 of 3, I collaborated closely with internal account services and architects to ensure accuracy and fidelity to the design. We executed the project with precision and attention to detail.

Software: 3DS Max, Carona, Photoshop.

Morris Moor, a community space providing both office and hospitality services, underwent a rebranding and the creation of a new website, for which we played a key role. As part of this project, we developed an animation designed for use on their upcoming landing page.

In collaboration with the lead website/creative designer, I crafted and animated a series of shorts showcasing the companies and services within Morris Moor. From modeling and texturing to lighting, animation, and post-production, I handled all aspects of the animation process to accurately reflect the essence of Morris Moor.

Software: 3DS Max, Carona, Photoshop, After Effects.

Madison Grand, a recent project by Gurner, saw our studio creating its logo. Motivated to explore its versatility, we ventured into a 3D space to test its visual impact. The emphasis was placed on materials and lighting to accentuate the elegance and style embedded in the logo design.

Upon discussing the initial concept, I swiftly transitioned to modeling the logo, followed by texturing and lighting the scene. Additionally, I implemented the camera motion. To wrap up the project, I added the finishing touches through post-production.

Software: 3DS Max, Carona, Photoshop, After Effects.

Gami, a Korean Fried Chicken restaurant chain, became a testament to our studio's capabilities through a series of impactful social media posts we crafted. The positive reception from Gami's owners led to an ongoing collaboration, where we were entrusted to design all their subsequent social media content and even build their website.

This project was a fun opportunity for me to explore some creative ideas, mostly utilizing After Effects with support from Photoshop or Illustrator files, along with a few concepts from the design team.

Software: Illustrator, Photoshop, After Effects

Scape, a new high-rise development in the city center, is set to redefine urban living. Positioned to offer convenient access to a new train station, the building integrates retail and hospitality spaces, as well as commercial areas for offices and student accommodation. Our focus was specifically on showcasing the exterior, office spaces, and the vibrant retail and hospitality facets of this dynamic project.

As the 3D Art Director for this project, I collaborated closely with internal account services and architects to ensure accuracy and fidelity to the design. Working alongside another skilled 3D artist, we executed the project with precision and attention to detail.

Software: 3DS Max, Carona, Photoshop

Skinstitut, a skincare company, recently underwent a rebranding initiative. Our studio was entrusted with the creation of a comprehensive set of 3D animations spotlighting the revamped product line. We crafted engaging launch videos, complete with audio, and designed multiple social media posts to effectively showcase the refreshed appearance of the products.

This project stands as one of my most significant achievements to date. While collaborating closely with the Creative Director to shape decisions and refine the overall look and feel, I served as the sole 3D Artist on the team. From modeling every product to handling texturing, lighting, animation, and simulations (utilising particles where applicable), I oversaw every aspect of the project. Additionally, I took charge of audio creation and post-production, culminating in a deeply rewarding experience.

Software: 3DS Max, Carona, Pheonix, TyFlow, Audition, Photoshop, After Effects

Terrance Tan, a spinal surgeon, sought a rebrand, and we embarked on a transformative journey with his logo. We ingeniously evolved it into a rotating spine-like structure. Through the incorporation of glass elements and dynamic motion, we crafted a distinctive set of animations that now adorn the landing page of his website, creating a visually unique and engaging experience.

Collaborating with the Creative Director, I translated the Terrance Tan (TT) logo into a 3D space, strategically linking elements to form a cohesive spine-like structure. After finalizing the design, I took charge of texturing, lighting, animating, rendering, and post-production to bring the project to fruition.

Software: 3DS Max, Carona, Photoshop, After Effects.

Yourland, a construction company, aimed to refresh its brand, and our studio played a pivotal role in this endeavor. We conceptualized and developed a new logo, which was later brought to life through dynamic and playful animations. These animated assets were strategically deployed on websites and social media platforms, adding a fresh and engaging dimension to Yourland's updated brand presence.

I brought the basic concept from the Design team to life through animation in After Effects.

Software: After Effects, Illustrator.